Recruiting Just Got A Lot Harder: 5 New Reasons Why

by Tallulah on October 13, 2014

Mall Crowd Recruiting Just Got A Lot Harder: 5 New Reasons Why

The latest employment data show an economy in real recovery. Although this is great news for all, the numbers reveal a tightening labor market, adding pressure on hiring departments to meet increased demand for full- and part-time employees and manage a holiday hiring season poised to set records.

Here are 5 reasons why your job may have just gotten a lot harder:

  1. Recruiting Difficulty Measured At a Four-Year High

  2. “In September, for the fifth consecutive month, recruiting difficulty reached four-year highs.” (Source: SHRM LINE Employment Report October for 2014)

    SHRM’s LINE Report measures many areas, one among them is difficulty in recruiting top-level talent, surveying 500 private-sector HR professionals from both the manufacturing and service sectors—the two sectors accounting for 90 percent of the private labor force.

    Both sectors showed the following:

    • Strong hiring rates in October
    • Increased recruiting difficulty for the fourth straight year
    • Raised pay for new hires
  3. Average Time-to-Fill is Now 26.5 Working Days, Its Highest in the Past 14 Years

  4. In a recent ERE article, John Zappe reports:

    “In August, it took an average of 26.5 working days (Mon-Sat) to fill a job, says the monthly Dice-DFH Vacancy Duration Measure… [T]he measure is now at its highest level in 14 years.”

  5. Employee Wages Are On the Rise

  6. “Real growth in the private economy, excluding government, has been about 3%+ per annum… That’s a pretty strong rate of growth…There’s also been a substantive growth in average hourly wages [in the past three years].”  - Mark Zandi, chief economist of Moody’s Analytics. Video | Infographic

    Very positive news for workers, and the economy, but as the labor market tightens and as we continue to see a consistent rise in wages per quarter and year, hard-to-fill positions may not only take more time to satisfy, but become also more costly to secure.

    Signs of a strong economy could also encourage a rise in consumer confidence, and surveys suggest the holidays may be coming early this year.

  7. Seasonal Holiday Hire Head Count Could Top Numbers Unseen Since 1999

  8. “U.S.-based retailers may hire more than 800,000 temporary staff for the first time since 1999…That would top last year’s 786,200 hires.” Source: Bloomberg News

    US Holiday Retail Chart Recruiting Just Got A Lot Harder: 5 New Reasons Why
    The NRF last stated that purchases this year could advance 4.1 percent to $617 billion in November and December. In comparison, last year’s percent gain was only 3.1 percent, and the 10-year average is 2.9 percent.

    Major retailers and parcel shipping companies are bracing for a record season; for example, UPS is set to top their 2013 estimated hire count by 73 percent, that’s roughly  95,000 temporary jobs.

  9. Highest Demand In Years for Q4 Full-Time AND Temporary Workers

  10. “Our forecast for the 2014 fourth quarter follows recent trends, demonstrating growth and indicating another increase in demand for temporary workers, marking the 19thconsecutive quarter of year-over-year increases.” - Greg Palmer, founder and managing director of G. Palmer & Associates, a California human capital advisory firm. (Source: ERE)

    Workers employed by staffing firms now account for 2.1 percent of the total U.S. workforce, a historic high.

    NYC Small Recruiting Just Got A Lot Harder: 5 New Reasons Why

    Related: 3 Ways Social Recruiting Helps You Survive Your Own Growth

    Full-Time Talent In High-Demand, But Gainfully Employed Still Cautious of Quitting Current Job For New Opportunities

    “The Bureau of Labor Statistics says job openings (as of August, the most recent month available) hit 4.4 million, the level seen before the recession. However, the number of workers quitting their job was 2.3 million, still significantly below the pre-recession rate.” (Source: Fordyce Letter)

Good News is Still Very Good News

Despite the hiring challenges that come with adjusting to the fits and spurts of economic recovery, getting up and out of a recession will always prove a much better ride than the one we had going into one.

So as we all roll up our sleeves through a busy hiring season and new year, let’s remember that this is the good part, and we have a lot of tools at our reach—like social recruiting—to aid in the new era of hiring.

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Roundup Social Recruiting Roundup: 3 Top Posts You Might Have Missed

We’ve scoured the web to find the best posts on social recruiting — so you don’t have to. Catch up on the latest survey findings, tips, and ideas in the world of social media and hiring.

  1. How to Get Hired in a Digital World – InfographicUndercover Recruiter – Read Time: 2 mins.

  2. Although this infographic is intended for the digital job seeker, it lists some notable stats for employers who are paying attention to the rise of social recruiting:

    • 30% of all Google searches are job-related
    • 78% of recruiters have made a hire through social media
    • Close to 8 recruiters out of 10 have already hired through social media
    • Employers who used social media to hire found a 49% improvement in candidate quality
  3. Social-Media StorytellingHRE Online – Read Time: 4 mins.

  4. HRE discusses the surprising HCI survey results that speak to how employers are adopting and using social recruiting:

    72 percent of organizations use social media for recruiting, but only 55 percent believe they’re using it effectively.

    The article asks HR pros, employers, and human capital analysts to share what they’ve observed to be the most effective social recruiting strategies and weigh in on why some organizations might be missing the mark.

    Related: 3 Qualities of Highly Successful Social Recruiters

  5. The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire OneEntrepreneur - Read Time: 3 mins.

  6. This post lists the steps in sourcing a social influencer, which the author claims could help drive awareness to your brand–especially if you own a small business or startup.

    “Social media has given rise to a new breed of social influencers capable of driving 16 times more engagement with your target audience than paid or owned media programs.”

    Will one’s social media clout find its way onto future resumes? Or has this era already dawned?


Follow us on Twitter for the latest social recruiting content and virtual events – like our upcoming webinar on Social Recruiting Best Practices. Share your top industry posts using the #TMJEdu so we can share it with our community!

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3 Qualities of Highly Successful Social Recruiters

by Tallulah on September 18, 2014

3 Qualities 2 3 Qualities of Highly Successful Social Recruiters

We aim to educate our clients on all-things social recruiting. However, sometimes our clients teach us about the tenacity it takes to push social recruiting campaigns to the next level. Looking over our customer case studies, we’ve identified the three fundamental qualities of our most successful social recruiters.

    1. They know what they want

Our most effective social recruiters set themselves up for success. These clients either had a clear goal in mind or knew the true challenges they faced before we launched their campaigns. Not only did they have goals, but they gave them a laser focus by making them specific, realistic, and measurable.

3 Qualities Want 3 Qualities of Highly Successful Social Recruiters

More followers, more brand awareness, and more applicants are great goals to have—and they’re actually enough to start. But when a client specifies a desired increase in quality candidate flow in new markets during a period of rapid expansion, we know to drive attention and results to candidate count, applicant quality, and employee retention in a given locale within a specific period of time—which is exactly what we did for Bar Louie Restaurants.

But don’t get us wrong–we are strong proponents for starting before you’re “ready” because the very nature of social media requires active participation to discover, for example, the baseline engagement level for your Facebook and Twitter job posts. Usually this valuable discovery phase is where we learn the challenges and set goals together. However, knowing what you want from social recruiting from the start puts you at a great advantage and can only help accelerate your social recruiting ROI.

 

3 Qualities Need 3 Qualities of Highly Successful Social Recruiters

    1. They know what they need

Setting clear goals—especially quantitative goals—is an ideal starting point because you can then work backwards from that desired end to identify what actions are truly necessary and—perhaps more importantly—which actions are not.

There’s a lot to do when integrating and deploying social recruiting for the first time, and we’ve found that helping clients prioritize and allocate resources has become a defining factor of success. For example, establishing a Twitter presence with highly-targeted job tweets optimized for search must come before building out Twitter cards and inline images which are proven to drive higher engagement. Instead of racing towards the end goal, we pace and build towards it, mindful of our clients’ resources and their most immediate goals first.

>>> Read Related: 3 Counterintuitive Social Recruiting Best Practices You Should Know
3 Qualities Got1 3 Qualities of Highly Successful Social Recruiters

    1. They work with what they’ve got

Our upcoming customer case study will tell the story of how we worked with a small team—led by an HR pro versed in social media—multiply their applicant count within just three months. One of the secrets to their success was in quickly integrating social recruiting with the existing incentivized employee referral program. Personnel who were active on social naturally began liking and sharing job posts and tweets freely, boosting exposure to each opportunity and driving an unprecedented spike in applicants.

Another example of resourceful social recruiting is tapping into the talents within your organization.  Coaching our clients early on about how to work with their marketing departments is now a necessary step. Some of these talks have led to powerful collaborations with marketing teams that proactively support budding recruiting campaigns to meet shared goals, such as increased brand engagement and awareness through social channels.

Really? That’s all it takes?

We could have added social media fluency and ability to measure ROI as fundamental qualities, and although these skills can only help, our most successful clients did not need these technical abilities to meet their marks. They ended up learning and developing those skills along the way through our partnership.

We think the secret behind these three abilities-knowing how to set realistic goals, determining how to reach those goals, and having the creativity to work around perceived limits—is how they help keep teams focused on the prize and resilient when powering through any obstacles, especially at the beginning. If you adopt and hone these three qualities effectively, you may accomplish just about anything.

What other qualities are essential to successful social hiring programs? Can you add to this list?

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4 Ironic Labor Day Facts That Will Surprise You

by Tallulah on August 26, 2014

  1. The U.S. Adoption of this American Holiday Is Rumored To Have Canadian Roots
  2. As one story goes, Peter J. McGuire, a leader of the American Federation of Labor, first proposed the holiday in May 1882 after experiencing the annual labor festival celebrated in Toronto, Canada.

    Now this version of the holiday’s origin has been widely disputed, but actually the history books are altogether unsure who truly deserves credit for first proposing the holiday—was it Peter J. McGuire or Matthew Maguire, a machinist and secretary of the Central Labor Union? No one knows, but what’s certain is the holiday’s troubled birthplace, occurring in the dark days of American industrial labor.

    Oscarina labordayirony 700 4 Ironic Labor Day Facts That Will Surprise You
    Cartoonist: Carolita Johnson

  3. Labor Day Was Established to Remedy then President Cleveland’s Failed Attempt at Settling Labor Strikes That Turned Deadly
  4. Imagine slogging through 12 hour workdays, 7-day workweeks, and 5-year-old children slaving away in factories alongside adults. Welcome to the 1800s.

    In 1893, a severe depression drove down demand for new train passenger cars. Railroad company owner George Pullman cut workers’ wages but refused to lower their rents. A nation-wide labor strike ensued and then President Grover Cleveland called in military muscle—a move that resulted in regrettable violence of 30 deaths, 57 injured, and $80M dollars in property damage. To appease workers, the President rushed Congress to recognize Labor Day as a federal holiday in 1894.

    Although congress swiftly established Labor Day as a holiday within just six days of ending the Pullman Strike, it would take 23 more years for the Adamson Act to pass and establish the 8-hour workday and 40-hour workweek we know today—a standard that has recently received its own critiques by Google founders, as well as popular conspiracy theories.

    Holiday Weekend Mattress Sale 4 Ironic Labor Day Facts That Will Surprise You

  5. Labor Day Is One of the Biggest U.S. Sales Weekends, Forcing Retail Industry Employees to Work Some of Their Longest Hours
  6. While big discounts can turn Labor Day into a fun shopping spree for many, they also drive the longest, toughest workdays for many Americans—more specifically, our largest labor group, retail employees.

    According to a Bureau of Labor Statistics (BLS) report released in April 2014, retail salespersons and cashiers were the occupations with the largest employment in May 2013.

    “These two occupations combined made up nearly 6 percent of total U.S. employment, with employment levels of 4.5 million and 3.3 million, respectively….Most of the largest occupations were relatively low paying.”

    Ironically, these big sales have become an American tradition tied to nationally observed holidays—like Labor Day and Black Friday—which are increasingly becoming the battleground for labor strikes and walkouts.

    Retailers this year are competing so fiercely for your Labor Day dollar that some have already posted their Labor Day discounts at rates unseen outside of Black Friday sales.

    Michael Kors Tweet 4 Ironic Labor Day Facts That Will Surprise You

  7. Wearing White Before Labor Day Is Rumored To Have Been a Way to Symbolically Distance Oneself from the Working Class
  8. According to a TIME Magazine article, the practice of switching from summer whites to darker, autumn work wear may have been more than just a fashion statement, but rather a status symbol:

    “Instead, other historians speculate, the origin of the no-white-after–Labor Day rule may be symbolic. In the early 20th century, white was the uniform of choice for Americans well-to-do enough to decamp from their city digs to warmer climes for months at a time: light summer clothing provided a pleasing contrast to drabber urban life. ‘If you look at any photograph of any city in America in the 1930s, you’ll see people in dark clothes,’ says Scheips, many scurrying to their jobs. By contrast, he adds, the white linen suits and Panama hats at snooty resorts were “a look of leisure.”

Despite its ironic beginnings and traditions, the spirit of celebrating the social and economic achievements of U.S. workers on Labor Day still holds strong and true.

From all of us at TweetMyJobs, we wish you a well-deserved and Happy Labor Day.

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This video recently went viral because of its frightening prediction and depiction of the future of work—a future that will inevitably belong to robots.

At least that’s what YouTube video creator CGP Grey forebodes in this 15-minute clip where he suggests this familiar sci-fi premise will start to to look more science than fiction.

Now if you’re skeptical or idealistic, don’t worry –you’re not alone. But Grey makes some solid arguments backed by recent scientific studies on the topic condensed in this video. Suspend belief for just a moment, and let’s humor his thesis…

“Humans Are The New Horses”

Grey argues that as automobiles replaced horses, so will self-driving cars kick humans out of the driver’s seat—and this is happening sooner than you might think. But the most shocking stat shared was the speed in how artificial intelligence could begin to outpace, and outplace, human labor: In 20 years, humans could eventually lose almost half of all current jobs to automation.

This unprecedented jobs loss could result in a 45% unemployment crisis, which will dwarf the unemployment rate of the Great Depression that crippled the U.S. economy at just 25%.

Even White-Collar Work Isn’t Safe From The Takeover

Although tech innovation has historically threatened only low-skilled labor, white-collar workers aren’t exempted, but actually targeted. Grey makes the case:

“Given that white-collar workers are—from a company’s perspective—both more expensive and more numerous, the incentive to automate their work is greater than low skilled work.”

He warns that even lawyers, writers, artists and general doctors are not safe from the auto takeover. In fact, occupations and talents thought of as uniquely human—like composing music—are already being performed by bots, today.

Without Enough Human Labor, Will There Still Be Human Capital?

If this grim future unfolds, hiring managers and recruiters will find themselves in a unique position—front seats to witness the possible meltdown of human labor as we know it. But will there still be perhaps a need for specialized hiring managers?

Imagine recruiters who could evaluate competing brands of hardware and software  automation that come to market and will need to match competing, advanced A.I. with the skills and working culture of the remaining human staff. Maybe there’s a way to evolve our expertise and coexist.

Or will we really, in two decades, cap off our job descriptions with “Humans Need Not Apply”?

Before you stock up on highly-specialized skills for the coming Martrix-like dystopia, read some idealistic rebuttals to this doomsday scenario if you haven’t already, and rest assured that your job is safe…for now.

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7 Ways To REALLY Source Talent on Facebook

by Tallulah on August 15, 2014

Sourcing Talent Facebook1 7 Ways To REALLY Source Talent on Facebook
With 1.28 billion monthly active users, Facebook has become the central hub for social exchange today. Second only to Google as the most visited site, Facebook has effectively weaved its platform into day-to-day life and culture one friend request at a time.

But with Facebook housing the largest database of online profiles and personal information on the planet, the network promises more possibilities than mere social exchange. For employers, recruiters, and talent acquisition professionals, Facebook presents potentially the most powerful online directory of talent on the planet.

Now here are 7 Ways to REALLY Source Talent on Facebook:

  1. Test and Develop Your Graph Search Strategy

  2. Carrying over one-seventh of the global population’s personal data, don’t you wish there was a tool that could help you search for pools of qualified candidates fitting an exact criteria?

    Hello, Graph Search a.k.a. Facebook’s gift to recruiters.

    Graph Search Bar 7 Ways To REALLY Source Talent on Facebook

    Released just last year, Graph Search lets you find people inside and outside your network of Friends based on their personal profile and activity. The tool covers basic search fields like location, current employer, work and education, but can also include more advanced filters such as searching based on liked pages, groups joined, and even places checked-in.

    Advanced Graph Search 7 Ways To REALLY Source Talent on Facebook

    But the tool is only as effective as the strategy that supports its use. Here are a few tips to guide your first steps in searching and sourcing candidates on Facebook.

  3. Leverage the Strength of Your Closest Connections First

  4. The Graph Search algorithm ranks search results in priority to your closest contacts first. This prioritization really works to the recruiter’s advantage as it helps map the reach of your existing and extended networks, showing you if a candidate is just one Friend degree away.

    Recruiters must then rely on sound judgment on whether to send a direct friend request, reach out to the closest mutual friend for an introduction, or transfer to a separate network, like LinkedIn, to make that first, professional touch. Test and determine the best approach and soon enough you will witness your network grow with purpose.

  5. (Re)Connect with Your Most Connected Friends

  6. You may start to notice either the same popular Friend at the top of those search results, or the same Mutual Friend attached to the candidates you want to connect with. This is likely a sign that the popular individual is an influencer in the very network you want to access, and can act as a key ally to expanding your network and content reach on Facebook.

    But influencers’ attention and trust must be earned. Luckily Facebook gives you many options to warm a cooled contact. The first touch could be as simple as liking a post, sending a direct message, or learning if a birthday or anniversary is on the horizon for a well-timed, personal greeting.

  7. Make A Great First Impression With A Likeable Company Page

  8. Starbucks TMJ for Pages1 7 Ways To REALLY Source Talent on Facebook

    If you’re looking for candidates via Graph Search, you can bet they are looking for you too, so design a company and personal page that is optimized for search and will encourage that Like from your visitors.

    One way TweetMyJobs helps company pages increase Likes and repeat visits is through our branded careers tab we call TMJ for Pages which lists a company’s latest job openings and link directly to the job posting on your career site. Below is an example of the TMJ for Pages careers tab we power for our client, Starbucks.

    Each job listing can be instantly shared across platforms. We believe so much in the strength of Facebook’s referral network that we created a Facebook app called the Who? Button that leverages job seekers’ existing networks for their job hunt, effectively turning their social network into a potential source for job references.

  9. Create Engaging & Shareable Content

  10. With Facebook making significant changes to its algorithm earlier this year, original content creation has become more vital than ever when competing for attention. Testing and determining which content your audience prefers and expects from your brand is paramount.

    Ericsson FB Post 7 Ways To REALLY Source Talent on Facebook

     

    Our client Ericsson serves the type of content it sees growing in demand from its

    followers: results from original studies and surveys. Above is Ericsson’s recent popular post about global smartphone usage. They engage their audience to consider the survey findings through one simple question: Where do you fall on the spectrum?

    Ericsson also has a TMJ for Pages career tab for candidates who, after reading Ericsson’s timeline posts, are then moved to seek out open opportunities.

  11. Build Your Network Before You Need It

  12. Be it online or offline, building and nurturing the network takes time. Graph Searching can make online networking seem deceptively easy, quickly pulling a directory of people in just a few clicks to whom you can then fire messages as fast as you can type.

    However, refrain from making any direct requests from your network especially if you’ve just joined or reconnected. Instead first ask how you can serve that network: share content that speaks to your interest to communicate your brand and occasionally send influencers content that speaks to their interest in personalized direct messages.

    Since Facebook has made it really easy to silence updates from individuals, you want to make sure your messages give more than they take.

  13. Don’t Be Creepy

  14. With all its power, Graph Search itself cannot substitute for the recruiting and sourcing know-how that will drive the strategy behind how you search and what you do with the information you find.

    Some advanced Graph Search filters that specify age, religion, political views for example will not really benefit your work. When messaging a new contact, refrain from mentioning the photo you saw of him and his family at the Grand Canyon from a trip he took two years ago which was just breathtaking. Yes it’s a compliment, but it gives the impression that you just spent the past hour combing through his photo albums—another activity we advise against.

    We think the Golden Rule best applies here. Put yourself in your candidate’s shoes and picture the ideal candidate experience from start to finish. Now follow your lead.

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Hashtag Master the New Twitter Playbook Webinar   A Tweet By Tweet Recap
Join us for our webinar: Sourcing the Social Talent Sea: New Strategies in Facebook Recruiting
Thursday, August 28, 2014 – 10:00 AM PT / 1:00 PM ET
Register Now. See details below.


Our educational webinar Stop Playing by Old Rules. Master the New Twitter Playbook delivered an energetic hour packed with our best practices for recruiting and sourcing on the new visual Twitter.

Mira Greenland—our lively, social-media-savvy VP of Sales—led the talk, and the discussion about Twitter recruiting, naturally, spilled over onto Twitter.

So to help recap the webcast, instead of listing the main points from the talk, below are the top tweets shared on the #TMJEdu hashtag during the event. Let’s start with the best one:

Voted Best Tweet of the Webinar

Your first tweet is one of the most important tweets of your life. Bill Kurtz (@bkurtz4) decided to make his grand debut to Twitter during our webinar.

First Tweet Master the New Twitter Playbook Webinar   A Tweet By Tweet Recap

Thanks for sharing the moment with us, Bill! Hopefully by the end of our webinar you learned some key concepts, like how to best leverage Twitter Cards and Twitter Images for recruiting.

Twitpic vs. Pic.Twitter.com

Dan Zarella Twitter Pic Stat Master the New Twitter Playbook Webinar   A Tweet By Tweet Recap

One of the most memorable stats shared in the presentation showing Dan Zarella’s findings that reveal how tweets with images uploaded to pic.Twitter.com were nearly twice as likely to be retweeted while the use of Twitpic increased the odds by just over 60%. On the other hand Tweets that used Facebook or Instagram links were less likely to be retweeted. Read Dan Zarella’s post for more information on his study.

Did You Know Hashtags Spread Like Wildfire BECAUSE Of An Actual Wildfire? #TwitterTrivia

JL Summerfield SD Master the New Twitter Playbook Webinar   A Tweet By Tweet Recap

Although Chris Messina first proposed the use of hashtags on Twitter in August 2007, hashtags really caught on two months later when Nate Ritter appended the #sandiegofire hashtag to tweet news and updates surrounding the San Diego wildfires of October 2007.

And the rest is Hashtag History, a history you can thank or blame for the sometimes abusive use of hashtags we see today…

Hashtag Abuse Master the New Twitter Playbook Webinar   A Tweet By Tweet Recap

Thanks to everyone who made it to our event, and make sure to reserve your spot for our next #TMJEdu educational webinar:

Sourcing the Social Talent Sea: New Strategies in Facebook Recruiting

TMJ Logo blog.png Master the New Twitter Playbook Webinar   A Tweet By Tweet Recap
Thursday, Aug. 28, 10 AM EDT / 1 PM EDT

Sign up today to discover how to:
• Find and reach your target candidates on Facebook
• Win more followers through engaging content
• Navigate the new rules of Facebook to make that next great hire
• And much more!

Register Now.

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Desktop Mac BW Resize Blog Recruiting Roundup: 5 Articles You May Have Missed

July’s a busy month: vacation travel, holiday BBQ’s, the FIFA Finals, and the list goes on. Let us catch you up on the must-read posts you might have missed:

15 Ultra Bold Recruiting PracticesERE
The talent war is real. Want proof? Read this list of some of the most aggressive hiring practices recruiters are using today to poach talent from the competition.

12 Habits of the World’s Best RecruitersRecruiter.com
Do you practice all 12 habits? If you are recruiting socially, then you already have one down. Read the other 11.

Why One Company Pays 25,000 to QuitTalent Management
Would you pay a quitter $25k? This company does. Reverse psychology? Incentivized disloyalty? Find out the real reason why.

Jobs are not enoughThe Economist
The U.S. unemployment rate diving to 6.1 percent—the lowest since 2006—should signal a bullish economy, right? Not so fast. Half way into 2014 and economists find the year is shaping up to be one of our worst yet.

10 Advantages of Hiring a VeteranBusiness Insider
Learn 10 more reasons vets make promising hires. Then read our piece on how to hire vets through social media.

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Veteran Committed Icon 3 Ways You Can Use Social Media To Hire Veterans Although it has dropped almost one percentage point since 2013, veteran unemployment remains high at 9 percent and above the 7 percent average civilian unemployment level recorded during the same time period. Young veterans between the ages of 18-24 are most affected, currently experiencing the ultra-high jobless rate of 21.4 percent according to the Bureau of Labor Statistics.

The Work Opportunity Tax Credit (WOTC)—a tax break that last year incentivized employers to target U.S. vets for hire—expired this past January, undoubtedly adding more challenge for returning soldiers who face an already competitive labor market.

However many companies—including several of our clients—are realizing the ROI from bringing veterans on board: beyond benefiting from veterans’ wealth of skill and experience, employers report that veteran hires help build morale and goodwill within the company, customers, and community.

Why Use Social Media to Hire Vets?

Simple: Because the new generation of vets are on Social Media. And when we say “new” we don’t necessarily mean “young”: the VA found that over 40% of veterans who use their Facebook pages are older than 45, prompting the VA to invest millions each year into reaching this target audience.

Social media use among veterans has risen so much recently that it has been credited for bettering established veteran organizations, and even blamed for overshadowing more traditional veteran networking organizations.

Like the VA, the private sector is also taking note of veterans’ active online engagement, and employers are using creative hiring strategies—including social recruiting, branding, and job distribution—to attract this vast, and often untapped, talent pool.

Here are 3 ways to harness social media to hire talented and experienced vets.

Veteran Flag Banner 3 Ways You Can Use Social Media To Hire Veterans

  1. Use Social Media to Listen & Learn About Veterans
  2. One very positive look at the wide use of social networking among veterans is in appreciating the way it is giving this group—often depicted and perceived as homogenous and faceless—a face, a voice, and a name. Open social networks give brands a tremendous opportunity to learn about veterans, or any other talent groups, before ever marketing and distributing jobs.

    Follow veteran-focused hashtags, such as #vets, #veterans, #MilitaryMonday, #SOV (SOV – Support Our Veterans), and #MilFam (Military Family). Join veteran groups on LinkedIn and Facebook. Soon enough you will pick up on the pace and vocabulary of the exchange and have the pulse on what matters most to vets, their families, and supporters in real time.

    Learn what they care about, so they can care about you.

  3. Distribute Veteran-Targeted Job Posts and Tweets
  4. Social networking sites can get noisy, challenging social recruiters who struggle to reach their ideal candidate. When sharing your open jobs on the social web, make sure vets are (1) the first to know about each opportunity and (2) that vets know your brand specifically seeks out qualified veteran applicants.

    Hashtag all your job tweets

    with #vets #veterans #jobs and other relevant hashtags so that the jobs are visible via these veteran-focused searches. TweetMyJobs automates this process for companies who specify their commitment to hiring vets, like we do for our client, CSX.

    CSX Veterans Tweet 3 Ways You Can Use Social Media To Hire Veterans

    Brand your jobs as “Veteran Committed”

    In 2011 TweetMyJobs worked with President Obama to help boost veteran hires at a national level and drive awareness to the issue. Since then, we’ve continued to make it easy for employers to distinguish their jobs as Veteran Committed and attract more veteran applicants for each requisition. Learn more about veteran committed recruitment.

    ClinicalRM Veteran Certified Jobs1 3 Ways You Can Use Social Media To Hire Veterans

  5. Build An Authentic, Veteran-Committed Employer Brand
  6. We have several clients who have not only pledged their commitment to hiring vets, but have grounded this effort with action.

    Their veteran-focused messaging is consistent across traditional and social channels, echoing their commitment through their marketing and job distribution channels.

    However, beyond carrying a consistent message, you must convey an authentic message—and nothing proves authenticity like action. Bolstering your veteran recruitment outreach with dedicated, ongoing programs like that of CSX and AT&T, will not only attract a healthy flow of veteran candidates, but will help create a loyal talent community from which to source great hires for years to come.

Honorable Mention: Optimize Your Career Site For Veteran Job Seekers

We had to give an honorable mention to clients like AT&T and US Cellular who are taking an extra step to better the veteran candidate experience.

How? By allowing veterans to use their Military Occupational Code—a code that denotes their military job title—to search for relevant job opportunities.

For example, do you know what an Explosive Ordinance Disposal Officer is qualified to do? Yeah, neither did I. But when I found out, I was still stumped to list the positions this might translate to in the civilian working world.

Then I typed MOS 2305, which is the military code for this post, into the AT&T MOS Translator Search bar, and suddenly dozens of potential jobs popped on the screen.

ATT MOS Translator Job Search 3 Ways You Can Use Social Media To Hire Veterans

It may seem simple at first, but translating skills and experience earned in the military to an equivalent job outside the military is a common barrier veterans face in their job search. Bridging this job verbiage gap serves as an example of how a brand intimately understands the unique challenges of a talent group, and has done something simple, elegant, and impactful to ease that burden.

Are you ready to make an authentic commitment to our veterans? Start here. Attend our upcoming ERE webinar on Veteran Recruiting—see details below. 

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Twitter Stamp icon 3 Signs You’re Using Twitter Like A Recruiting Ace

Twitter looks a lot different than it did just two years ago, and when we say “looks” we mean it: Twitter is becoming a visual network.

As more photo- and video-friendly social networks were born—i.e. Instagram, Pinterest, Vine–established social networks had to evolve their platforms to deliver more visual media, or risk losing valuable active users.

This led Twitter to expand the type of content it delivered and break its one, definitive golden rule: The 140-character limit.

Twitter’s new rules have also set new standards. Individuals and brands that can navigate this increasingly visual landscape will edge out slower adopters who are left behind. Mastering these new rules quickly also show the marks of a true Twitter expert, where Twitter Cards and Inline Twitter Images act as badges of social media fluency.

Below we’ve listed three signs of a Recruiting Ace on Twitter.  Are you and your brand showing all three marks of Twitter expertise?

  1. You know the difference between Inline Twitter Images vs. Twitter Cards, and you know when and how to use each.
  2. What are Twitter Cards?

    In June 2012 Twitter introduced Twitter Cards which expand the limit beyond 140 Characters, giving recruiters more real estate to describe job openings without ever needing to leave the Twitter stream. Below is a Tweet Card from our client, Bayada Healthcare. Looks like a regular 140-character tweet, except for one important detail.

    Bayada Summary Card Resized 3 Signs You’re Using Twitter Like A Recruiting Ace
    By clicking the “View Summary” link on the bottom right corner, the tweet expands to reveal more information.

    Bayada Summary Twitter Card Expanded1 3 Signs You’re Using Twitter Like A Recruiting Ace

    Why should recruiters use Twitter Cards?

    They give pause and invite curiosity. By extending beyond the 140-character limit, Twitter Cards can house more information about a requisition, giving candidates a chance to further consider your job posting when they may have just been on their way to view a different tweet.

    Twitter Cards require some back end development work, which TweetMyJobs takes care of on behalf of our clients. To learn how to create your own Twitter card, go to Twitter’s Development blog for guide on getting started.

    What are Inline Twitter Images?

    In October 2013 Twitter introduced Inline Twitter Images and Videos. Below is the Twitter job channel of our client, Ghirardelli Chocolate Company. Unlike Twitter Cards, this tweet does not require an extra click on a “View summary” link to expand and view the photos and videos embedded in them.

    Ghirardelli Careers Twitter  3 Signs You’re Using Twitter Like A Recruiting Ace

    Why should recruiters use Inline Twitter Images?

    They pop. Below is how the Ghirardelli tweet will look in a typical stream. You can see how the top two tweets—although they themselves are Twitter Cards (note the “View summary” links)—are visually supplanted by Ghirardelli’s Inline Twitter Image.

    Ghirardelli Careers on Twitter Stream 3 Signs You’re Using Twitter Like A Recruiting Ace

  3. You optimize Twitter Job Cards, Inline Twitter Images, and Text Tweets for search. Always.
  4. Using Inline Twitter Images and Cards may capture more attention than a text tweet, but are your tweets and images even reaching your targeted audience?

    The images embedded in the tweets are themselves not searchable on Twitter and thus can only be found via text-based search. Take for example the media-rich tweet below from Geico, also a TweetMyJobs client. The tweet—which includes an inline image—displays some of our best practices in optimizing job tweets by including job title, location, shortened URL, and relevant hashtags in the industry (#Insurance) or locale (#CaliforniaJobs).

    Geico Optimized Job Tweet 3 Signs You’re Using Twitter Like A Recruiting Ace

    We prescribe this type of optimization because it matches how Job seekers primarily search on Twitter: typing keywords that specify job function and locations into a Twitter search query.

    Geico could have tweeted this picture alone without any text above it, but candidates who would have searched for “Insurance Jobs” or followed the #CaliforniaJobs channel may have never been able to see it.

    This is why the amount of followers you have on your job channel isn’t the end all, be all. Twitter’s powerful search capabilities allows one to locate specific messages from a stream without ever needing to “follow” it.

  5. You Measure Performance. Period.
  6. To really push your recruiting campaigns on Twitter and build a program for the long-haul, you must track your Twitter performance and constantly tune your social recruiting engine. The truth is a vast majority of brands have yet to develop a social recruiting strategy or track campaign metrics. We get it: for many, analytics is not the most enjoyable aspect of social media recruiting. But it is essential.

    Some of our clients have hundreds of requisitions to manage a week, and we regularly track how many clicks job tweets receive, when they convert most, and where. This insight has helped our clients shift social media messaging and has even adjusted business objectives and hiring priorities. One of our clients just recently was able to track amazing results such as decreased time-to-fill, increased quality-of-hire, and boosted employee retention. To show results, one must first track results.

Cut Through The Noise Now. Twitter’s Bound to Get Louder.

A photo or expanded Twitter Card provides a place to rest your eyes amidst a stream of text tweets—they pull focus, and grab real attention. Twitter has already released positive results on how much more attention that can mean: tweets with photos result in an average 35% boost in retweets and in one case the Twitter Card increased URL clicks by 62%.

With a new visual standard set, brands are in a mad dash to produced media-rich content that seems to be eclipsing the old text tweet. How fast are you evolving to the new Twitter environment? Are you a Twitter Recruiting Ace?

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